It’s standard practice in modern electronics to have a press of the power button perform a toggle between the device’s active state and it’s inactive state. Press and hold for every device I can think of either does some sort of shortcut or force kills the device to off - some sort of special function.
I also can’t think of how you would do ramped dimming if press and hold turns your light on and off. I don’t have ramped dimming enabled on all my lights but it is something I quite enjoy, allows me to command the perfect amount of light for any situation, no more no less. It just speaks to me. Lights without ramped dimming feel very dated/cheap. Imagine if the volume on your phone or computer didn’t let you hold to ramp the volume output, and you could only click to cycle between high/med/low volume settings. Not a perfect analogy, but hopefully helps illustrate that some folks can find high value to having at least somewhat fine levels of control over output of something, and it’s almost impossible to give this (in a single button) without ramped control. My phone only has ~20 output levels and that pisses me off. The jump between level 3 and level 4 is way too much.