Call it a reality check, cold water, counterpoint, whatever, but consider this…
…while the enthusiasm is great, and is probably appreciated by Sofirn, it has shown no public indication that it is seriously considering, never mind adopting, any of these suggestions. The efforts are fun to see, and the ideas fun to consider, but keep in mind they may all be for naught.
Even if they are under serious consideration, one has to walk before they can run.
As another poster said earlier in the thread, it would essentially be going from no marketing to full-on marketing.
And to take an example of the current efforts, let’s consider these phrases from the marketing materials for the SP33:
“Gold plated thick string” (spring?)
“Sealed O-ring” (the o-ring is sealed? for what?)
“U shaped tail cap for easier operation” (on a light that lacks a tail switch)
“agressive (sic) curling for great grip” (self-explanatory)
“deep smooth refector (sic) brings decent beam” (only a decent beam? doesn’t it have an OP reflector?)
Obviously, these are the result of language barriers, but there are also the factual errors. Issues like these would be simple and cost nothing to rectify, and help avoid the stigma that many associate with cheap Chinese goods. Cleaning up the copy (and fact checking specs/proof reading) would go a long way toward making a better impression, especially on storefronts like Amazon.
A slogan? It can be helpful if it’s catchy, but it can also turned around to mean something disparaging. Slogans can convey a message or identity, but the product speaks loudest.
Logo — the current Times Roman may be boring, but it’s straightforward and practical. If there is a desire for something unique, hire a graphic designer to create one. It doesn’t even have to be a special commission; there are marketplaces where bids can be taken, candidates created by professionals, and one can be selected.
Packaging — Subjectively, the current design isn’t the most fashionable, but ultimately, it’s very practical and cheap. A couple sizes can accommodate most of the model lineup, in kit and non-kit form, with a simple change of the blow-molded tray. Frankly, packaging is just something to dispose of for most people, but if there is a desire to improve the unboxing experience, there are ways to get that effect without losing flexibility or increasing the cost too much, mostly by keeping it simple. No need to plaster the box with pictures, or features; maybe just enough to help identify the contents, but even that could accomplished with a sticker. Convoy’s gift box wouldn’t be a bad example to follow. At the higher levels, something like Olight’s packaging is nice, as it tries to mimic the packaging used by some high-end smartphones, but those products compete on a different price level. Fancy packaging is nice, but not essential. Spend the money on the product.
Ultimately, it’s the product that should attract buyers, not the marketing. Product is king, and it does the most to create a brand image. Sofirn hasn’t built its reputation so far based on the appeal of the box, the logo, or a slogan. Don’t forget that. Keep it simple, steady, and pick the low hanging fruit first. That won’t cost anything, and distract from the first priority.