I've seen ladies writing on car detailing forums, talking about polishes, waxes, etc. :) This hobby sounded more reasonable as not all flashlights can fit into pockets but purses.
My two year old daughter loves playing with flashlights, BTW. I bought 1W ones for her, 100 lm one for my wife, 1000lm :) ones for myself. So I try to pull them into this, which opens the opportunity to invest x2, x3 more in flashlights using the family budget :)