It may be ugly but I saw this at shot show and really liked it. For $22, not a bad option. The only downside I can see, is 2xAA batteries. At 91 lumens, not a bad keychain light, not ideal, but not terrible. they would not let me tear it down, but I want too.
interesting light. I like the Desert-Colored one, added that i like 2-AA powered lights. I wish they would make these so the pocket clips are reversible to use as a hat light if needed, that’s the one reason that would stop me from buying one.
From the 5.11 web site, so not 2xAA. 
interesting to say the least
Too big for keychain use, imho. I prefer the Nitecore Tube.
My exact thought. How can this be a keychain light? It is humongous? I like the looks though.
edit: OK, 2XAAA so maybe not so huge, I had not seen the video when I first posted.
How about the Streamlight Nano Light? Less light but smaller.
I don’t like the alkaline button cells. At the moment I have a stainless EOSLamp SP-11 AAA with my keys.
I like the pocket clip, but I'm thinking this thing needs a swap to XP-L. I wonder if the driver is moddable...
polymer .. `?``
why don't they call it PLASTIC? because that's what it is, isn't it?
Because you can charge $10 more for 'polymer'.
$20 more for 'Space age polymer'. 
That looks like a very good light, Woody.
The Eoslamp? Yes, I have the neutral version, and it’s a good little stainless steel light. Good grip, and fairly sturdy so far. I also like that it is off when screwed tight, and on when unscrewed - no chance (hopefully) of losing the head.
I got it from Banggood.