I received this this AM. Sharing is caring.
“To all of the Faithful Aimkon Customers,
We are offering 25% off all JETBEAM flashlights and Nitecore TM11. Use the coupon code: aimkon4jetbeam, during checkout.
Thank you and enjoy the summer.
Everett”
aimkon still earns a lotta money by selling them at 75% of the non-sales price (=list price, typically). it only means that they are willing to accept a smaller profit margin during the sales period.
sale#1: originally 100$ light.
sale#2: now 75$ light. small margin.
sale#3: then again 100$ light. obviously you gift the dealer 25$ just like that if you go for sale#3.
Does he deserve to be given 25$ just like that? What did the seller do in order to deserve the extra 25$ profit?
Maybe he improved the product and supports the research & development of the manufacturer's projects? ;)
The exorbitant prices (see other BLF thread) are not because of the dealer's cost price but because of the dealer's asking price (which are, partly, dictated by the flashlight brand's policy).
Just keep that in mind when you buy brand flashlights. (and i only buy brand flashlights because i want to support the green dino boys and girlz ;=)