Confused about "wattage equivalence"

In the world of LED bulb, “wattage equivalence” is to give buyers a rough idea how bright the bulb is. i.e. a LED bulb with 100 wattage equivalence is expected to give brightness of a 100W incandescent bulb, regardless the real wattage of the LED bulb.

However, I’ve seen LED bulbs with huge lumen difference claim to be “100W equivalent”. For instance:
This one is 8W, 950 lumens: https://www.homedepot.com/p/EcoSmart-100-Watt-Equivalent-A15-Dimmable-Appliance-Fan-Clear-Glass-Filament-LED-Vintage-Edison-Light-Bulb-Soft-White-3-Pack-FG-04204/316021900
This one is 13W, 1600 lumens: https://www.homedepot.com/p/EcoSmart-100-Watt-Equivalent-A19-Dimmable-Clear-Glass-Filament-LED-Light-Bulb-Soft-White-4-Pack-11CFA19100WESD1/318284615

Both of them claim to be “100W equivalent”. But the lumen is 950 vs 1600. Why they claim to be the same wattage equivalent while the brightness is so different? Thank you!

1600 is considered 100W equivalent. There’s some wriggle room there but 950 is 60-75W equivalent.

It has to do with the tint of the led. Cool white or warm white. Cool white leds are more efficient than the warmer leds. The higher cri’s are usually a little less efficient also.
So warmer tints and higher cri will usually require more wattage to produce the same 1600 lumens thats equivalent to a incandesent. Also some leds are just more efficient than others, depends on the make of the led used.
It could be a little bit of markerting trickery. I usually just go for the lumen output I want with the warmer tint and good cri.

Both of them are warm white (same color temperature). I’m not talking about the wattage, I’m talking about the brightness. If one gives 950 lumens and the other gives 1600 lumens, they cannot both claim to be “100W equivalent.

They are using it for misleading marketing. One has to ignore wattage equivalence and just go by lumens.

I updated my post above but ya, I agree its a little misleading. Also two different types of incandescent bulbs both rated at 100 watts may not have the same lumens given the difference in how there made. https://www.amazon.com/Satco-S3003-Watts-Globe-Dimmable/dp/B009ADY7G6/ 1050 lumens.

All lamps have a lumens/watt and Halogen incandescent have more lumens/watt than regular incandescent and clear bulbs have more lumens/watt than frosted. In any case, the main problem is dishonest marketing.

it’s just an empty claim

usually on cheap lights

they will stick “10W” somewhere in the dubious ‘specs’, and not even say what it means

kind of like “10,000,000 lumens!”