Saw this photo on this product page for a DX bike light. Strikes me funny! I also noticed there is no chain on either bike!
-Garry
:bigsmile: Is the pic from a “Knog” TV advert?
…and check the handlebars on the bike on the right….pointing left when the wheel is straight!
I have seen this before, from the bicycle light company Knog’s 2009 catalog. You can clearly see their logo lol
Sweet! I’d buy based just on this advertisement! It takes confidence in your product to boldly advertise like this.
I dunno what is more silly. Knog using a guy riding a broken bike underwater in tighty-whities to sell their bike lights, or DX ripping off the image to sell bike lights. 
+1!
-Garry