Thatās a fair perspective, but coming from that of a DIYer.
But thatās not Snap-onās target market, which is professionals who make money with their tools, not DIYers hoping to save money with their tools.
For the former, quality, function, and durability outweigh the cost factor. Their value goes beyond the face value, to the convenience of the trucks stopping by the shop, to the support of a century-old company that will stand by their tools.
There are one or two Snap-on tools in my tool box, one of which is a ratchet that is probably 40-45 years old. I contacted them and they sent me a rebuilt kit, gratis, without requesting any proof, or other verification aside from the promise of my word that itās something my dad originally bought, and has been passed down in the immediate family.
The numerous Craftsman tools I have also carry lifetime warranties, but with the demise of Sears, how would they be warrantied? Lowes? Ace? Someone else? And if support could be arranged, Iām not sure Iād necessarily welcome the foreign-made replacement, which is the only thing they could probably offer now.
Conversely, while HF is increasing the breadth of their lineup, increasing the number of options for better quality tools, at higher prices, and to some extent filling in the void left by the fall of Craftsman, it would leave out of lot of perspective to see things only from their standpoint. Which is still a very good one, if youāve seen their CEOās yacht, owned by the son of the founder, who now heads the company.
No shop Iāve ever come across, or gotten friendly with, has a single-brand exclusively filling their boxes. They buy the tools they need for the jobs they do, and sometimes it one brand, and sometimes its another.
The breath, and quality of tools available now to pros, and DIYers is good, but doesnāt necessarily condemn one, or the other. The competition is stronger, but has always been there.