@SammysHP We have now completed the removal of those images across our websites. We appreciate the community’s feedback in helping us meet international standards.
Both these are olight products.
Perhaps it would better to start again with photos of your own products…
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If there’s one thing this site is about, it’s the detail. You’re dealing with a lot of serious enthusiasts, throw a big bunch of OCD and ADHD in the mix, and you get flamed. Legit company or not, it’s the messiest intro I’ve seen.
So, if I ordered the E5 Wurkkos lookalike, would I receive one? Do you have that light in your stock with the Aurora branding? Do Wurkkos know that you’re using their images?
Edit: looks like the website, at least its products, have been pulled. I can’t seem to pull up anything now.
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Can you you show me one single product coming from you? Please? Just one?
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Because they don’t have enough own products, their website now shows each remaining model multiple times. 
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It has been more than a week since problems were pointed out, and it still hasn’t been resolved, and the responses so far don’t seem like Aurora-Max is taking it seriously, or understands what the problem even is.
I pointed out a very distinctive, unique Olight product that Aurora-Max claims to make and sell. It did not get removed. Instead, somebody changed the product name, and it is now listed repeatedly instead of just once.
This is not the behavior of someone who actually cares about truth or honesty.
“International standards” is a funny way to say “not lying”. Maybe egregiously deceptive business practices are less frowned upon in Shenzen, but if you’re reaching out to western audiences (especially in places like BLF and reddit where experts and enthusiasts gather), people are not going to tolerate it.
We are not affiliated with Olight, Sofirn, or Wurkkos, and we have never claimed to manufacture their products.
… except for that one time, like a week ago, when you made an entire web site claiming to be the manufacturer of a bunch of products from those companies, and photoshopped your name onto some of them to make the lie less obvious. Then spent a week saying it’s fixed when it’s not fixed. The site still presents some of their products as if they were Aurora’s.
Aside from that, I don’t think you’ve claimed to manufacture their products.
If you hire someone to make a site, and they do it, and then you publish it, and you advertise it… you’re responsible for it.
it was not caught before launch because we did not conduct a thorough enough image review
It wasn’t hard to spot the problems. They were hard to miss. It took just a few seconds to notice, because they were featured very prominently, and included several of the most famous, most distinctive products from major brands.
… and the problem wasn’t the images. It was the deception. Listing fake products, photoshopping a different brand name onto them, presenting them as things your company created, etc. That doesn’t happen by accident. That takes a conscious effort.
If any infringing
evidencecontent remains … please flag it directly
I don’t think that’s going to happen, for a few reasons:
- The site doesn’t have a mechanism to flag content.
- It is not the community’s job to clean up messes like this.
- This seems like damage control, asking people to report everything in private instead of exposing deceptive business practices in public. But “in public” is the appropriate place for this sort of thing.
Aurora is a real company with real products.
If you have to say that out loud, something has gone horribly wrong. This all could have been avoided by just being honest from the beginning, and not filling your site with fake or stolen products.
But now, even if aurora-max is the same company as szaurora, and even if some of the products are real, it’s going to be incredibly difficult to convince anyone to buy from Aurora. The way you’ve chosen to introduce the company did a lot of reputation damage, and that is not easy to repair.
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@offroadezone I will be traveling to Shenzhen soon and vising some company’s. im happy to visit your company as well and publish some pictures reports here…
If you want to you can get reach out so we can arrange a meaning.
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I was contemplating to reach out to Aurora via their official emails to get the confirmation, if what we see here is their official position. I then realized that the OP must be their official rep as the recent changes on their webpages (szaurora.com and aurora-max.com) are correlated with OP’s messages.
There are so many other flashlight brands that we learned to trust here that I see no reason to spend any more of my time (not to mention money) on Aurora. I shall thank OP for giving me this free-of-charge lesson. This is not an ironic comment — I mean it.
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You are most welcome — we would be honored to host you.
We can arrange a driver to pick you up from shenzhen airport, and we will give you a full, unscripted tour of our facility — production lines, SMT equipment, IP68/IP69K testing lab, IATF 16949 quality control process—
Please reach out directly at sales22@szaurora.com to coordinate your travel dates.
Looking forward to meeting you
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To the BLF community:
Our product pages have been fully updated with original Aurora content only. Please feel free to review: Products | Aurora LED Lighting
We want to sincerely thank SammysHP, ToyKeeper, Oli, SJTG1993 and everyone who raised concerns. Your scrutiny pushed us to correct problems that should never have existed in the first place.
We also apologize for the confusion and frustration this caused. It was not the introduction Aurora deserved to make to this community.
We look forward to earning your trust through our products and actions — starting with welcoming @six7 for a factory visit.
Aurora Technology
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Couple of redeeming posts from you there 
Be good to see Six take up the offer
i highly doubt this will go anywhere…
Thanks Can you DM me the address and a contact so we can arrange this?
Also in the mean time would you mind just recording a video showing your factory, machines and products 
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Thank you for your willingness to visit. Here are our contact details:
Factory Address: Shenzhen Aurora Technology Limited, Aurora Technology Park, Longgang District, Shenzhen, China
Contact: Miles — REDACTED @ szaurora.com / +861*********** (speaks English, available on WhatsApp)
Airport Pickup: Qifeng — +86 1************ He will pick you up directly from Shenzhen airport with your name on a sign. Miles will be available on WhatsApp for any communication during pickup.
Here is a factory video from last year — our team has since grown as we expanded into our new facility: https://play.video.alibaba.com/global/play/6000317650320.mp4?dft=hd
Just share your flight details and arrival time with Miles, and we will take care of the rest.
Looking forward to welcoming you in Shenzhen.
Thank you 
@six7 Apologies — I was unable to find the private message option on your profile, so I posted our contact details publicly here. Hope that works for you! Thanks
Bob and his identical twin brother Qingbo seem to have some issues making their company don’t look shady as f…
Not defending anyone, but that’s common practice. Hank is not called Hank, and FireFlies Ivy and Fiona aren’t called that either.
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Exactly. Plenty Chinese (and Asian in general) people have western names/nicknames to make dealing with them easier for us English speaking simpletons ^^
If I think about it I myself often give my international name when speaking with people outside my country, so that they don’t have to struggle with Slavic pronounciation
Sure. But why when you keep multiple domains with multiple websites (all in English for international use!) then it makes sense to use the same name, doesn’t it? Just for the sake of not looking shady.
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Bob is simply English name — Qingbo is Chinese name. This is very common practice in China for international business. Thanks
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