Introducing ACEBEAM

[Adoby]

I hope they will have an option to get ice-blue anodization. So fresh!

[DavidEF]

@tempo

You must be the real manufacturer behind the Thrunite brand!

“

OBM

Original brand manufacturer

An original brand manufacturer, or OBM, is typically a company that sells an entire product made by a second company or including a component thereof from a second company sources as its own branded product. Selling the product of the second company under its own brand just adds a virtual extrinsic value to the product. The term appears as a deduction from the terms OEM and ODM. The specific meaning of the term varies in different contexts. The continuously increasing importance attended to products with a brand signet on it led to the application of brands to otherwise anonymous products.

Sharing of production between an anonymous producing company or manufacturer and selling through a brand owner without specific interest to produce the product by itself does not add any real value for the customer. The value of the product is seen raised with the branding by some added value in prestigiousness and possibly some assurance of qualities relevant to the user. Hence the product may be sold in the market with or without the branding, however the brand owner tries to increase sales in the identical quality just with the comparative competitive advantange of the branding.As consumption is driven by some imagination of needs and not just by real needs, the importance of the branding may increase with the differential of some individual need reception compared to any rational arguments on needs.

Such differential is created with branding a product through adding some extrinsic value with a brand signet and advertising for sales of such product under the given brand. Hence OBM strategies allow sales operations to follow changes in market demands without investing in production facilities themselves, very similar to OEM and ODM strategies

“

My guess is that Supbeam was probably an OBM client of MicroBlueBear and is probably going out of business, leaving MBB holding lots of unsold stock. If MBB can successfully hold Supbeam’s market, they should make a little more money going from wholesale to retail. Or better yet (for us) is to split the difference, giving us a lower price, while keeping a higher margin for themselves at the same time.

[Adoby]

[jmpaul320]

so is the x60m i preordered going to be a supbeam or a micro-doohiciss-whatchamacallit

we are MICRO BLUE BEAR

………… ALL YOUR BASE

ARE BELONG TO US

[kronological]

Just about anything would be better than MICROBLUEBEAR. And to emphasize in all caps…blech!

How about some mythical animals in the name:

YetiFire
ChupacabraFire
SasquatchFire

Personally…I like DragonFire or DragonsBreath :bigsmile:

All kiddin’ aside…change your name!

[JohnnyMac]

[DanielM]

[JohnnyMac]

[DanielM]

[JohnnyMac]

[DanielM]

[RMM]

Microbluebear? WTF? (Way to fail!)

[hank]

I’d guess this e-tobacco marketing aimed at children, which is really big these days.
People who don’t use nicotine as kids find it easy to quit.
Exposure to nicotine before age 18 makes the brain change so it’s very, very hard to quit.

Microbluebear Technology Company Ltd - E-cigarette …
microbluebear.en.ec21.com/
Microbluebear Technology Company Ltd - China supplier of E-cigarette,charger,batteries.

Cuuuute!

children who have smoked only a few cigarettes experience the same symptoms of nicotine addiction as adults who smoke heavily.

The researchers followed more than 600 12- and 13-year-olds from seven schools in central Massachusetts for a four year period. Even kids who only smoked a few cigarettes a week became strongly addicted….
… Addiction occurs because the nervous system responds piecemeal to nicotine’s fiddling with its central control. The brain attempts … readjusting the sensitivities of each kind of receptor individually, eventually restoring an appropriate balance of activity. Unfortunately, in many children these readjustments apparently occur after only a few cigarettes.

This is, in my opinion, evil crap. I’m starting to double check any place I might buy equipment from. If they’re selling e-cigarette stuff with the cute sweet advertising aimed at kids, I won’t touch anything from them.

My choice, my opinion.

[Sirius9]

LOL, funny jokes here, but seriously dislike the new name

[texas_shooter]

Either live with it, or cut a piece of electrical tape to cover the name.

[aoeu]

I guess I stand alone then in not giving a poo about the name. You make a great light, at a great price, and I’ll buy it. I mean they’re designed to be used in the dark when you can’t even see the name printed on the side. They’re just like bed sheets, who gives a crap what colour they are you don’t even see them when they’re being used!

[Overclocker]

[Adoby]

@aoeu

I guess I stand alone then in not giving a poo about the name. You make a great light, at a great price, and I’ll buy it. I mean they’re designed to be used in the dark when you can’t even see the name printed on the side. They’re just like bed sheets, who gives a crap what colour they are you don’t even see them when they’re being used!

I don't really mind the name MicroBlueBear either. Kinda fun, and sticks out. Really sticks out. With a name like that you make really great flashlights, or go under. Like a boy named Sue...

I think that they need to have lights with blue anodizing. At least as an option.

[zeremefico]

Dislike the new name too, Zebralight isn’t much better thought, like a zebra with a light¿

[JohnnyMac]

I have to admit, after criticizing the name for a day the darned thing is growing on me. It's unique and certainly won't he confused with any other of the sound alike brands.