Found this pretty amazing.
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That’s cool stuff. Gonna be hard on the chisels!
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Probably creates mutant super-strong termites, too.
Wonder about its relative cost compared with normal wood, if it’d pay to use it in houses like HSS in cars nowadays.
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It’s called morning wood 
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This is a process by which they enhance the strength of existing wood by the sounds of it. Interesting. And it doesn’t sound like it massively increases the density either which is surprising.
The result is a material that has 50% more tensile strength than steel with a strength-to-weight ratio that’s 10 times better, the company said. It’s also Class A fire rated, or highly resistant to flame, and resistant to rot and pests. With some polymer impregnated, it can be stabilized for outdoor use like siding, decking, or roofing. InventWood’s first products will be facade materials for commercial and high-end residential buildings, Lau said.
This here’s the interesting bit to me. Higher tensile strength than steel? I wonder if there’s a size or length limit for creating this stuff. Part of the beauty of fabricating steel is it can be extruded to crazy lengths without much trouble.
I hope they did not reinvent duramold, lol, the article is all hype no real info. But it does sound like what howard hughes did 80 years ago. iirc steamed pine soaked into phenol resin cooked under pressure. strong enough to build biggest seaplane in the world. But that revolutionary material was forgotten after ww2 ended. untill now.
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Huh… imagine building The Spruce Goose out of that stuff.
You could be like The Wonder Woman with her Invisible Plane. 
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It would be the most aerodynamic dirigible…nay, kite ever built…
I’m not completely convinced by this, the linked article seems very “marketing” to me. They say it’s weight-for-weight stronger than steel then say the intended use is cladding, which as far as I am aware, doesn’t require substantial strength?
At least steel could be recycled at the end of the building’s life, not sure about this stuff, only good for incineration or landfill?
Celluose is indeed a super strong material comparable to Kevlar and carbon fiber. It can be extracted from wood that would otherwise go to waste. Wood is somewhat problamatical. It needs to be aged and likes to warp. If you like the grain then go ahead and use the wood. Otherwise they should be able to make a super strong partical board out of the stuff.