Poplite flashlight have changed the logo?

Hi BLF,
This is Lightscastle.Recently, we get an inform from our supplier.It said taht all Poplite F series flashlight have changed their logo.
The manufacture of Poplite creat a new brand FITECH instead.
All Poplite F series flashlight have changed their logo already.
Such as Poplite F8 become FITECH F8.
Photos of POPlite (before)

The new logo FITECH (now)

We are really surprised why they change their logo.
Poplite is widely known to many client.They have many fans.
And,we are still confused about this?
What do you think about it?