Not a fan of 5000K NW white for general use but better than CW. 5000K seems to be what most consider natural. When its the “cool” side of neatural. Me and a few others would say 4500K is more proper neutral. Never touched my 5000K light after I got some slightly warmer ones…
Give me something in the 3000-4500K range and im much happier than something in the 5000-7300K range for a general purpose light.
For extreme high output flood lights , I can do 5000k neutral, maybe even cooler for maximum light.
For throw, I can do CW.
Basically, I can stretch towards CW depending on the use and the amount of light I want…
CW, makes stuff appear brighter on top of being brigher due to usually being higher BIN.
NW and WW are higher CRI, color rendering are much better. Blue-ish light is basically the opposite of nice too. Try it for indoor lighting and compare it with something warmer or neutral. I would guess 97% would prefer a warmer light. I would also guess 99,9% would prefer 5000K or warmer over say 7000K.
As ImA4Wheelr said, blue cold light can also change the mood. There is a reason why candles are cozy and are often used to make an environment nice and “joyful”. They can just make people in a better mood.
For flashlights. NW seems to be a golden middle way for many in terms of high output, perceived output and CRI. Also many people prefer to not have much cool light or warm light in their flashlights it seems.
I prefer warmer than the average person on this forum… But I also believe than many people who have only tried CW or 5000K NW white would under many circumstances prefer a +slightly +warmer light.
I have yet to hear someone in real life (not reading on this forum) who actually prefers CW over NW or WW. And I have shown my lights to several.
I would mostly hear something like “oh, thats a nicer beam” when putting on a warmer light or… “That was a bad colored light, way too cold, the other one was nicer”.
or “all colors look blue and cold now”… (using CW)
I have also made others be less happy with their new LED lights. Reason, they did not like the cool tint on theirs after seeing mine… 
Its amazing how many non-flashoholics who actually care about tint when they see the stuff right in front of them…
For those who have tried NW and did not like it above CW. Try another tint in that area… 3C could be a bit yellow for some. For those, a 3D could be better… Less yellow… And just because some might say 3C was slightly yellow, does not mean that they would not like a warmer tint. They could just be sensitive to the white/yellowish light. its all subjective, and there will always be a little tint lottery too when it comes to those small preferences…
Just my 2 cents and experience…