Andúril 2 coming to Sofirn - The general Sofirn development thread

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TheIntruder
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1) Which flashlight companies actually have a slogan, and can you recite them?

2) This list is culled from Sofirn’s AX store, not counting “new version” variants that haven’t been formally designated as such. How easily can you discern which line is denoted by each designation, and tell the differences between them? Which is the headlight? Which are the bike lights? Which are the tactical models? The can lights?

What does an S suffix denote? An A suffix? That must be the newer one, right? B must be even newer. But wasn’t there a the SC31A? What about version 2 or 3? Would a SC31B successor be named the SC31C, or SC31B v2.0? SC32? Or something else entirely?

Some of it makes logical sense, but a lot of it doesn’t. Nothing wrong with a slogan printed on a box that will end up in the trash, or in drawer.

But IMO, a serious effort to improve the marketing should include a rationalization of the product models, and how they’ve named. Heaven help those who aren’t flashlight enthusiasts, stumble upon the AX store, and try to make sense of it. It would be fun to quiz Sofirn employees to correctly identity each model by name, and see how many can achieve a perfect score.

C01S
C05
C8
C8A
C8F
C8G
C8S
C15
C19
D1
D6
D11
DF10
DF30
IF25
LT1
MS1
MS11
Q8
SC31
SC31B
SD01
SD02A
SD03
SD05
SF02
SF10
SF11
SF12
SF13
SF22
SF32
SF32UV
SF34
SF37
SP10A
SP10A v2.0
SP10S
SP30
SP31
SP31 v2.0
SP31A
SP31T
SP32
SP32A
SP32A v2.0
SP33
SP33 v2.0
SP33 v3.0
SP36
SP36S
SP40
SP70
TK70

djozz
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Wow, that is very impressive when put in one list, and a good mess Facepalm

It was actually one of Barry’s concerns when he started working for Sofirn: to clean up the model numbering mess of Sofirn. But he did not get very far yet Party

joechina
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djozz wrote:
I don’t think that you should put a “no” in a slogan. But as a non-native english speaker I can not think of a great slogan either.

but I would like
SOFIRN … no bullshit lights

Lux-Perpetua
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djozz wrote:
Wow, that is very impressive when put in one list, and a good mess Facepalm It was actually one of Barry's concerns when he started working for Sofirn: to clean up the model numbering mess of Sofirn. But he did not get very far yet ^:)

Well, he's still very much interested in having a new, comprehensible naming convention. I suggested to have at least a consistent system like SK = Sofirn Keychain lights or SH = Sofirn Headlamp lights. They could also introduce new product groups like Nitecore uses (Tiny Monster series, Precise series, Smart Ring Tactical series...)

https://flashlight.nitecore.com/Uploads/download/file_material/15480361024ba7ebcbd42303bd.pdf

 

Alcius
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“All the darkness in the world cannot extinguish the light of a single Sofirn model. (Of course, you first have to find which model in the list of post 1204.)”

Unheard
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Sofirn … more than just silly model numbers.

On the serious side: I was really happy with the new serifed font, but the fi ligature looks more like an undercut f and i, it is not an aesthetic glyph. Please, Sofirn, consider a different font.

Spitzbube.

Lightbringer
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Unheard wrote:
On the serious side: I was really happy with the new serifed font, but the fi ligature looks more like an undercut f and i, it is not an aesthetic glyph. Please, Sofirn, consider a different font.

Impact!!

LOL

09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0

Lightbringer
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Hey, that’s an idea…

 

Sofirn

…our lights don’t suck!

09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0

rost333
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Lightbringer wrote:
The slogan can always be: We have high quality reliable products, great customer service, and affordable prices! No? LOL

How about:

“Reliable yet affordable quality and propitious customer service”

Lux-Perpetua wrote:
They also want to think about a new nice logo for a better corporate design.

I believe we had talked about this before:
JasonWW wrote:


Lux-Perpetua wrote:
I think we all agree that it would look much more appealing with a nice logo instead of their brand name simply laser-engraved in Times New Roman font. Wink

There is a huge range of fonts, i.e.: Free Commercial Use Fonts

Anyway, any guidelines from sofirn?

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Sofirn: Bright Products from Bright People

Photonica
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Sofirn: We're Not Afraid of the Dark; the Dark is Afraid of Us!

 

By the way, am I the only one who has clicked on the "Brand Story" tab at sofirn.aliexpress.com?

 

Sofirn,a young LED flashlight brand.Our goal is to create high quality and budget cheap price flashlights for flashlight players and Flashholics,we use good quality accessories, materials and techniques in production,and give the real date values after testing. Over the course of a year, many friends from all over the world have come to know us and are constantly recommending Sofirn.We are growing and will keep on making good new flashlights in the future.

Sofirn, its name comes from a beautiful lady. The founder of the brand loves flashlights, but High-quality flashlight also means high cost, in 20 years of their marriage, Ms.Sofirn has always supported his hobby and give a positive evaluation. until one day he was going to make an own flashlight brand, he feel distressed how to named it, He sat in his office and thought about what kind of name could better represent bright,beautiful and warm, at that moment Sofirn came with a cup of hot tea for him as usual,which is the warm feeling he has always been familiar with, the bright and beautiful Just beside him. Lover ,is the great conversation piece or sunshine alternative during those dark winter months. He looked up and smiled: "Sofirn, you are brighter than the light!"

 

Sofirn: Bright, Beautiful, Warm.  Really, any three positive words will do.  Sofirn:  Quality, Innovation, Leadership.

More Photons!

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Illuminate Your Future

SOFIRN

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I really appreciate your input, regardless if it's meant seriously or ironically. Smile

I got some more slogans...

Sofirn...passion for light

Sofirn...your reliable partner in illumination

 

Anyway, I will collect your suggestions (I think I will forward the serious ones only Silly ) and hand them over to Sofirn, so they may select an appropriate one.

Photonica
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Put me down for Sofirn: Quality, Innovation, Value.

More Photons!

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Sofirn, illuminates your life

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Sofirn, thats what she said

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Sofirn – Great Lights, Great prices, great service

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Sofirn

…boxy, but cheap!

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Sofirn: Bright, Done Right.

Free dull see and free dull dumb.

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Nice list, TheIntruder.

some thoughts about Sofirn’s flashlight model numbers:

C8T appears to be left out from the list above.
C8S is the name for Sofirn’s C8 host, if I’m not mistaken, not a complete flashlight.

I’ve also been going through Sofirn’s flashlight models, but haven’t tried to read about all of them.

The MS, SD and DF appear to be “diving’ flashlights. So it’s sort of a mess to have 3 different designations.

SF uses tailswitch
SP uses a side-switch (although some may also have a tailswitch, eg. the SP31/SP31v2/SP70 have both tail+side switch)

SC has built-in charging.
However, the SP30A (I think it’s SP30A instead of SP30) also has built-in charging.. (SP30A has tailswitch + sideswitch + built-in charging, so perhaps the Sofirn model-naming people weren’t sure whether to place them in the SP series or the SC series, and SC was a newer model name).

LT1 = lantern (well, there’s only 1 model for now)
IF25 = tint-ramping flashlight (only 1 model so far, but does it need a different model designation?)

The TK (TK70) model designation seems strange. TK70 is supposed to be a very similar flashlight to the SP70, but with a simplified UI.
(So far, only one model using the TK name)

~~~

“C8x” was used since it’s a very popular model that’s also used by other brands…
“Q8” – so they decided to use the same Q8 designation since the BLF Q8 was already popular. Use the same model for the Sofirn Q8, since the main significant difference is just the LED (BLF Q8 vs Sofirn Q8)

~~~~

now trying to decipher the digit.

for 2-digit models, they seem to follow these, but there are many exceptions:
0x = uses AAA (eg. C01, SF02)
1x = uses AA or 14500 (eg. SF11, SF14, SP10Av2)
3x = uses 18650 (although the SP33 uses 26650) but as mentioned, there are many exceptions…

Funtastic
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joechina wrote:
djozz wrote:
I don’t think that you should put a “no” in a slogan. But as a non-native english speaker I can not think of a great slogan either.

but I would like
SOFIRN … no bullshit lights

Their ratings are bull though. The lumen ratings are not accurate at all.

Piercing The Darkness YouTube channel – https://www.youtube.com/c/PiercingTheDarkness

Funtastic
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Couchmaster wrote:
Sofirn: Bright Products from Bright People

Judging by the above list, they aren’t that bright Facepalm

Piercing The Darkness YouTube channel – https://www.youtube.com/c/PiercingTheDarkness

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Funtastic wrote:
joechina wrote:
djozz wrote:
I don’t think that you should put a “no” in a slogan. But as a non-native english speaker I can not think of a great slogan either.

but I would like
SOFIRN … no bullshit lights

Their ratings are bull though. The lumen ratings are not accurate at all.


You don’t seem familiar with the brand. Sometimes their ratings are a bit too high, sometimes too low. This may be due to the device they use to measure with. Overall, they are one of the more accurate when it comes to ratings.

Funtastic wrote:

Judging by the above list, they aren’t that bright Facepalm

It’s all relative. Maybe you should pay less attention to brightness specs and look at the whole package.

Texas Ace Lumen Tube and JoshK Sphere calibrated with Maukka lights

Click this to go to signature links. I'm still around, just not reading many new threads.

Funtastic
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I wasn’t really being super serious, just having a bit of fun.

Sofirn are one of the best value brands out there

Piercing The Darkness YouTube channel – https://www.youtube.com/c/PiercingTheDarkness

Funtastic
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It looks like Sofirn have a professional integrated sphere though. I thought maybe it’s not calibrated properly but why would the ratings be all over the place?

The SP70 rated at 5500 and reported close to 7000 with their HD 26650 if I remember correctly. Ended up being 4800 to 5200 with the HD cells.

Then we go to the TK70 rated at 5500 and I got 6500 with the HD cells. The C8A was also underrated. Everything else is quite a large gap higher. It’s really strange

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djozz
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Funtastic wrote:
It looks like Sofirn have a professional integrated sphere though. I thought maybe it’s not calibrated properly but why would the ratings be all over the place?

The SP70 rated at 5500 and reported close to 7000 with their HD 26650 if I remember correctly. Ended up being 4800 to 5200 with the HD cells.

Then we go to the TK70 rated at 5500 and I got 6500 with the HD cells. The C8A was also underrated. Everything else is quite a large gap higher. It’s really strange


Having done lots of light measurements myself, I found that accuracy of the device is only one factor. Not following the standard measurment procedure can cause differences way larger than the accuracy of the sphere. As wel as battery type, charge level, starting from a warmed up or cooled down flashlight, and I’m sure I forget a few.

But if you have at least tried to keep a constant procedure, you should be able to get it right within say 20%.

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Funtastic wrote:
It looks like Sofirn have a professional integrated sphere though. I thought maybe it’s not calibrated properly but why would the ratings be all over the place?

They have some type of manufactured testing device that they bought. It probably cost them a lot of money, but it doesn’t always match what we measure in both lumens or throw. I don’t know the details on their device. It may have some design flaws or it might be any of the other things Djozz mentioned (battery type, charge level, starting from a warmed up or cooled down flashlight, etc…).

Texas Ace Lumen Tube and JoshK Sphere calibrated with Maukka lights

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Sofirn… illuminating your path with quality and style!

EDC rotation:
KR4, SST-20 FA3 4000k (favorite!)
FW3A, Nichia 4000k sw40 r9080 (second favorite)
FW1A, LH351D 3500k (third favorite)
FW1A, XP-L Hi 3A
FW3A, LH351D 3500k
FW3A, SST20 FD2 4000k
FW3A, Cree XP-L Hi 5A3
Emisar D4V2, SST20 4000k
Emisar D4V2, brass E21A 3500k (night light of choice)

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Lightbringer wrote:
And keep the serial comma or else I’ll get pissed.

I don’t negotiate on the Oxford comma. All lists must use it.
Funtastic wrote:
It looks like Sofirn have a professional integrated sphere though. I thought maybe it’s not calibrated properly but why would the ratings be all over the place?

The SP70 rated at 5500 and reported close to 7000 with their HD 26650 if I remember correctly. Ended up being 4800 to 5200 with the HD cells.


I remember a fair bit of… erm, debate, regarding the SP70 rating. IIRC, Sofirn wanted to rate it at what the bundled low-discharge cells would provide, in order to avoid claims of inaccuracy. In the development thread we were assured it was capable of more – and as Dale proved, with minor modding it did much more.
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Lux-Perpetua wrote:

djozz wrote:
I don’t think that you should put a “no” in a slogan. […]

I fully agree. I heard that from a marketing-psychologic point of view it’s always better to express things in the affirmative. I’m no native English speaker either and I want to avoid marketing disasters like some adverstisements of popular brands, e.g. Mitsubishi’s “Pajero”, Mazda’s “LaPuta” or Chevrolet’s “Nova” in Spanish-speaking countries… Facepalm  Big Smile 


https://www.bubblestranslation.com/the-worst-marketing-translation-error...

“Nova” is actually not that bad in spanish, you would need to accentuate the last syllable as in “Nová” for it to sound like “No va” (not going). Per Spanish rules we would accentuate the penultimate syllable (in this case the first) in absence of a tilde in a vowel ending word, plus “Nova” is just the word for a Nova star. The other two are indeed terrible.

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