If I were Sofirn, I would write a decent briefing of what I want and need, then contact a good advertising agency with professional marketeers, art directors/copywriters and specialists in corporate identity design.
Just a quick ’n rough search on Google and put together just as quick…
1) Which flashlight companies actually have a slogan, and can you recite them?
2) This list is culled from Sofirn’s AX store, not counting “new version” variants that haven’t been formally designated as such. How easily can you discern which line is denoted by each designation, and tell the differences between them? Which is the headlight? Which are the bike lights? Which are the tactical models? The can lights?
What does an S suffix denote? An A suffix? That must be the newer one, right? B must be even newer. But wasn’t there a the SC31A? What about version 2 or 3? Would a SC31B successor be named the SC31C, or SC31B v2.0? SC32? Or something else entirely?
Some of it makes logical sense, but a lot of it doesn’t. Nothing wrong with a slogan printed on a box that will end up in the trash, or in drawer.
But IMO, a serious effort to improve the marketing should include a rationalization of the product models, and how they’ve named. Heaven help those who aren’t flashlight enthusiasts, stumble upon the AX store, and try to make sense of it. It would be fun to quiz Sofirn employees to correctly identity each model by name, and see how many can achieve a perfect score.
Well, he's still very much interested in having a new, comprehensible naming convention. I suggested to have at least a consistent system like SK = Sofirn Keychain lights or SH = Sofirn Headlamp lights. They could also introduce new product groups like Nitecore uses (Tiny Monster series, Precise series, Smart Ring Tactical series...)
Sofirn: We're Not Afraid of the Dark; the Dark is Afraid of Us!
By the way, am I the only one who has clicked on the "Brand Story" tab at sofirn.aliexpress.com?
Sofirn,a young LED flashlight brand.Our goal is to create high quality and budget cheap price flashlights for flashlight players and Flashholics,we use good quality accessories, materials and techniques in production,and give the real date values after testing. Over the course of a year, many friends from all over the world have come to know us and are constantly recommending Sofirn.We are growing and will keep on making good new flashlights in the future.
Sofirn, its name comes from a beautiful lady. The founder of the brand loves flashlights, but High-quality flashlight also means high cost, in 20 years of their marriage, Ms.Sofirn has always supported his hobby and give a positive evaluation. until one day he was going to make an own flashlight brand, he feel distressed how to named it, He sat in his office and thought about what kind of name could better represent bright,beautiful and warm, at that moment Sofirn came with a cup of hot tea for him as usual,which is the warm feeling he has always been familiar with, the bright and beautiful Just beside him. Lover ,is the great conversation piece or sunshine alternative during those dark winter months. He looked up and smiled: "Sofirn, you are brighter than the light!"
Sofirn: Bright, Beautiful, Warm. Really, any three positive words will do. Sofirn: Quality, Innovation, Leadership.