This LiIon size is similar to AAA cells, but with up to 4.2V
The discharge curves for the two cells are fairly similar and the cells can handle up to 3A, this means more than 9 watt of power from this small cell!
The 9 watt is only for 5 minutes!
Here I am pulsing 0.5A on and off to measure internal resistance during discharge.
Conclusion
There are not many 10440 LiIon cells on the market, this is a good and rather high power one.
Have you re-tested the Efest 10440 lately? I do some testing on the side for inventory verification and think they've taken a sharp downturn in recent batches.
Sometime last year I got one (the “350mAh/3A” one) from another vendor and it was bad. It measured like half the label capacity with high resistance. Ended up getting a replacement that was much closer to spec. I think it arrived with very low voltage though so not sure if it was due to storage or just a poor specimen all along.
Comparing this test to the old Efest 10440 tests gives a mixed impression. At the lower currents the Efest actually gives a higher voltage at the same capacity, at 2A they are close, and at 3A the Vapcell keeps its capacity while the Efest does not.
The flat top version of this Vapcell battery appears good, but the button top version performed, however, poorly. I purchased 16 pieces last month for my ACEBEAM UC15 and tested them:
Apparently this is a completely different cell from the flat top one. They simply performed similarly to those poor button-top 10440’s seen in the market. I reported this issue to Vapcell, hoping they could find a truly identical button-top 10440.
I had that problem with the gold Vapcell 14500, 1000mAH cells. The welds holding the button tops were so bad, I popped the buttons right off with my thumbnail. After I removed the buttons and rewrapped the cells, they tested great.